Sunday, March 29, 2009

Buzz Aldrin's freaky space travel story

Aldrin_buzz Apropos of nothing, but worth a read, is Apollo 11 astronaut Buzz Aldrin's tale of one of the most unusual things he saw during his 1969 mission to the moon. Aldrin was on a TCA panel for National Geographic Channel’s Expedition Week.

Here’s a lightly edited version of Aldrin’s story:

I guess the discovery that really baffled me started the first night en route to the moon beyond the Van Allen Belts. We closed the windows and turned out the lights and Mike Collins had the headset on to listen to Houston and Neil [Armstrong] and I were under the couch.

All of a sudden I saw a flash, and then another flash. And before I could move my eye to see what it was, it was gone. And then maybe a streak. And I kept seeing these, until I decided I wanted to go to sleep.

So when we had one day left coming back and I said to the other two guys, “You guys see anything funny last night, like some flashes of light, or something? Mike, did you see anything?”

“No, I didn’t see anything.”

“Neil?”

“Oh, yeah. Yeah, I saw about a hundred of them.”

Well, it was obviously inside the spacecraft [because the windows were closed]. So we came back and reported that afterward. And to get to the bottom of if, the next flight was briefed. And they went up there. And they could see the flashes with their eyes shut.

Which meant that high Z particles were penetrating the spacecraft, your helmet, everything else -- and impacting the retina of your eye. And it’s an example of the kind of particles that are out there en route to human travel to Mars and so forth that we need to keep track of. And when they hit your brain, you just lost a cell of two of memory. So I guess that was one of the most unusual things we saw.

http://www.thrfeed.com/2008/07/buzz-aldrins-fr.html

Friday, March 13, 2009

What Your Cell Phone Is Teaching Companies

Next time you glance at your BlackBerry, it may be useful to know you're not only checking e-mail, you're making a contribution to the central nervous system of the world.

A mobile phone is, after all, a kind of sensor: every time you send a text message, make a phone call, or download an e-mail, cellular towers pinpoint your position. With 4 billion handsets in use worldwide, that makes for trillions of data points flowing through the network every month and creating digital graphs of our paths through time and space. When aggregated, those individual paths convey a picture of a block, a community, a city even a whole society.

As Sandy Pentland, a professor at MIT's Media Lab, puts it, our cell phones have become the neurons in "an emerging and truly global nervous system."

Until recently, the information cascading out of our mobiles has been more or less ignored. In the past two years, however, there's been a paradigm shift as mobile companies seek new sources of revenue and smarter, more powerful phones embolden a new generation of software designers.

Taken together, these pressures have cracked the data vault. Established companies such as Nokia, Microsoft Relevant Products/Services and Google, as well as ambitious startups and academic researchers, are beginning to interpret the data sloughing off our digital selves. They're doing for real-world sites what the first Internet search companies did for Web sites in the late 1990s: index them, chart their relationships, and in the process learn about the people who move between them.

"Mobile is really the next frontier" for technology-oriented businesses," says Charles Golvin, an analyst with Forrester Research. "If you look at the next 1 to 3 billion online users, these people are going to be online on phones," making location an essential new data point for aspiring Googles to consider.

Search is only the beginning.

Location data will give marketers and advertisers new insight into consumers. Financiers are using it to predict retail trends and inform their stock trades. And researchers say that understanding the movements of people within a city block or neighborhood will enable policymakers to craft more effective government programs, and provide early indicators of a disease outbreak or other public hazard.

Too abstract? Heres a real-world example: Say a jazz group plays a 10 p.m. set at a downtown bar.

Using the location data they've collected, researchers can see where all the jazz aficionados ate dinner before the show, and what kind of late-night clubs they visit after the trumpets hit the final high C. They're putting the jazz club and, by extension, its patrons in the context of the rest of the city. That capability is on display in the company's first application for consumers, CitySense, which shows where everyone is in real time. Cell-phone users who download it can see which blocks are busier than usual, and even learn the most popular destinations people go to from their current location.

That might not sound like much, but if you're a business owner, its sweet music. Businesses spend enormous amounts of time and money trying to understand their customers. Surveys and focus groups, though, are blunt instruments. Sense Networks can craft customer profiles based on where people actually go and what they actually do not where they say they go and what they say they do.

© 2009 Daily Herald; Arlington Heights, Ill. under contract with YellowBrix. All rights reserved.


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